Are you going to EXPO in Houston this April 25 – 27? We sure are! Be sure to stop by our Booth #1331 and meet the Genuine Origin team. We’ll be serving up some of the finest GO coffees, roasted & brewed by incredible roasters. Need a reason to attend? Well, we’ve got plenty.
If you’ve ever been to EXPO, then you know that there’s so much more to do and see at the show than they give you time for. To keep it all straight you’ll want to download the EXPO App, use your favorite calendar app or write it up by hand in your day planner. Pro-Tip: map out the restrooms & the water stations, and bring a refillable bottle.
Genuine Origin Booth – Portland, OR April 2023
Our team has been to EXPO a bunch, so they are chock full of EXPO Pro-Tips. But here’s a shortlist of what we’re looking forward to:
- Trade Show – we all want to see the latest roasters and espresso machines.
- Design Awards – Coffee has an undeniable style and great design pushes it forward.
- Roaster Village – when you’re dying and need an espresso
- World Coffee Roasting Champs – the grandaddy of all Coffee Champs events – plus they have seats!
- Houston Coffee Collective Coffee Map – while in Houston, do as the Texans do and pop into a few shops. If you arrive on Thursday, April 24, you can attend Welcome to Houston: An Expo Party + Throwdown
- The Genuine Origin Booth #1331 will be the place to be for the most awesome brewing at EXPO, meet & greets with our global team, swag, giveaways & more!
Broadsheet Coffee Roasters brewing at the GO Roaster Village Booth – Apr 2024
Friday, April 25
GO Booth #1331 Brewing Schedule
- 10am – 11:30am – Broadsheet – Brewing: TBD
- 11:30am – 1pm – Torch Coffee – Brewing: Kenya Baragwi Guama AB & Ethiopia Sidama Bekele Natural
- 1pm – 2:30pm – 30-A Roasters -Brewing: La Morena Cubulco
- 2:30pm – 4pm – Boomtown – Brewing: TBD
- 4pm – 5pm – Bear Lake – Brewing: Kenya Baragwi Guama AB & Ethiopia Guji Buku Sayisa Natural
Lectures
- How to Get Started in the Mobile Coffee Industry – Friday, April 25, 2025 – 9:00 AM 10:00 AM – Room 350DEF
- 5 Essentials A Growing Coffee Roaster Needs – Friday, April 25, 2025 – 10:15am – 11:15am – Room 350DEF
Get Social
- COFFEE PARTY at Green Coffee Connect: Sip & Greet – 4:00pm – 5:00pm – Cup coffees then mingle
Fluid Coffee Roasters brewing at the GO Roaster Village Booth April 2024
Saturday, April 26
GO Booth #1331 Brewing Schedule
- 10am – 11:30am – Superthing – Brewing: TBD
- 11:30am – 1pm – Necessity Coffee – Brewing: TBD
- 1pm – 2:30pm – The Coffee Ride – Brewing: Costa Rica San Diego Lactic Anaerobic
- 2:30pm – 4pm – Fluid Coffee Roasters – Brewing: TBD
- 4pm – 5pm – Fusion Beans – Brewing: Costa Rica Montano Micro-mill Jaguar Anaerobic and PNG Eastern Highlands Peaberry
Lectures
- Brewing Success: Transforming Your Business with E-Commerce Insights – Saturday, April 26, 2025 – 9:00am – 10:00am – Room 351DEF
- Coffee and Technology: How AI and IoT are Shaping the Coffee Industry – Saturday, April 26, 2025 – 11:30am – 12:30pm – Location: Room 351DEF
- Cross-Cultural Taste: Exploring Sensory Language Disparities in Coffee Evaluation for the Global Market – Saturday, April 26, 2025 – 1:00pm – 2:00pm – Room 362ABC
The Coffee Ride brewing at the GO Booth – April 2023
Sunday, April 27
GO Booth #1331 Brewing Schedule
- 10am – 11:30am – Pair Cupworks – Brewing: Ethiopia Limu
- 11:30am – 1pm – Luce Coffee Roasters – Brewing: La Bastilla Gesha Natural
- 1pm – 2:30pm – Little Dreamer Coffee – Brewing: TBD
Lectures
- Succeeding as a Coffee Retailer – Sunday, April 27, 2025 – 1:00pm – 2:00pm – Room 350DEF
- Changing Trends in the Prosumer Market and Growth of Specialty Coffee – Sunday, April 27, 2025 – 10:15am – 11:15am – Room 351DEF
The GO Team at EXPO Chicago 2024 (from left – Steven, Rob, Joshua, Jen, Cyndi, & Jay
Roaster’s Village Notable Booths
- Ilse (North Canaan, CT)
- Metric (Chicago, IL)
- Valor (Alpharetta, GA)
- Corvus (Denver, CO)
- Polite Coffee (Bryan, TX)
A Few Booths Worth Visiting
- Rancilio (1421) & La Marzocco (2031): Live espresso machine tech demos.
- The Onyx Coffee Lab (1809): Always a spectacle, always serving something special.
- Stronghold (1430): Right behind GO—check out their all-electric roasters.
We can’t wait to see you at Booth #1331. Come for the coffee, stay for the good vibes! See you in Houston.
