Fresh roasted coffee beans Img by narong_khuaenkheaw from narong27
1. Launch a Limited-Edition National Coffee Day Blend
Nothing signals celebration like a one-off roast. As a coffee roaster, create a limited-edition 12oz (or 2lb) release and give it a playful name tied to National Coffee Day.
- Offer a special roast profile — a lighter or darker take than your usual — and add a sticker or short story card explaining the origin.
- Make it pre-orderable for a few days before the holiday to lock in sales and create urgency.
- Bundle it as a “Coffee Day Flight” (three 4oz samples) for customers who want to taste more than one origin.
Pro Tip: Use the words National Coffee Day in the product title so people searching Google or social can find it fast.
Cupping table Img by David Ferencik from Getty Images
2. Host a Tasting or Cupping Event (In-Person or Virtual)
Invite customers into your space — or ship small sample kits and run a virtual cupping. Educate while you celebrate.
- Feature 3–4 coffees from different origins and teach tasting vocabulary in plain language.
- Charge a small fee or offer it free with purchase over a threshold; either way, capture email addresses for future marketing.
- If you’re a small coffee shop, run mini-tastings between peak shifts — 15-minute “taste and learn” sessions work great.
Working with Laptop from Coffee Shop by Jovana Stojanovic _ Getty Images
3. Run a National Coffee Day Social Media Challenge
Social campaigns are low-cost and can have an outsized return for your brand awareness. Prompt your community to share content and tag your shop or roastery.
- Prompt ideas: “Show us your National Coffee Day ritual” or “Tag your favorite local coffee shop and tell us why.”
- Offer an incentive: a free bag, merch, or a month of coffee delivery for the best photo or story.
- Repost user-generated content to your account — it builds community and fills your feed with authentic imagery.
Pro Tip: Be sure to use National Coffee Day hashtags like #NationalCoffeeDay #CoffeeDay #NationalCoffeeDay2025 when posting
Offering a Latte with art | Img – stocksnap from Pixabay
4. Offer a National Coffee Day Promotion
Simple discounts or shipping promos are time tested ways of gaining traction with regulars, moving product and bringing in new customers for a relatively low cost.
- Options: free shipping for 24 hours, BOGO (buy one, get one), or a discounted sampler pack for first-time buyers.
- Announce the deal via email and pinned social posts. Use a clear CTA (call to action) like “Shop National Coffee Day Deals” and link to a landing page.
- Consider a timed flash sale (e.g., a different coffee goes on sale every 3 hours) to keep visitors returning.
Blending fresh roasted coffee in bins. Img by hsyncoban from Getty Images Signature
5. Tell Your Coffee Story — Put Your Values Front & Center
Customers choose small roasters and local coffee shops because of the people and the story. Use National Coffee Day to highlight what makes you special.
- Share origin stories, photos from producers, and short quotes from farmers or importers.
- Post a behind-the-scenes video of your roastery, a day in the life of your barista, or how you cup coffees.
- Add a short blog post or email about why you roast the way you do — authenticity converts.
Put it Together: Create a Simple Timeline
Here’s a tiny playbook you can run the week of National Coffee Day:
- 5–7 days out: Tease the limited edition and the event. Start the email sequence.
- 3 days out: Post countdown social creative and open bookings for cuppings.
- National Coffee Day: Run the promo, host the tasting, post stories, and share customer photos.
- Day after: Follow up with attendees and buyers, thank them, and offer a small cross-sell (e.g., 10% off next bag).
