Wholesale coffee roasting. For many coffee-roasting businesses and coffee roasters, it’s the plan, the goal, and the key to success in a single phrase. A strong roaster and a few good wholesale clients can catapult a roastery into high speed growth, lower costs through bulk purchasing and increased sales.  Genuine Origin works with many small to mid-size coffee roasting businesses.…

Fresh shipments of Brazil green coffee are pouring into Genuine Origin’s warehouses. We caught up with Volcafe Brazil, our sister co, to learn about what's going on with coffee in Brazil after a summer of frost, drought and market turbulence. Frost, drought & future Brazil coffee harvests Last summer, three bouts of frost hit some of Brazil’s most significant coffee-producing…

Brazil does just about everything just a bit differently, particularly compared to its coffee-producing neighbors in South and Central America. Coffee processing is unique and uses unique terms; farms are much, much larger, on average; and the stage at which coffee is sold by farmers (as green) is also unusual. With new coffees from Brazil pouring in — a “fully…

We spoke with Volcafe Guatemala, our sister co and Guatemala coffee sourcing team, about how harvest is going. What we learned was that market forces such as the C-Market, the supply chain, inflation and COVID are shaping the season. However, the team is in the field daily, working with producers, and ensuring that GO roasters will have an outstanding line…

Hey Coffee Roaster, are you getting started with coffee roasting or just new to Genuine Origin (GO — that’s what most roasters call us)? Well first, welcome aboard! We’re so glad you’re here and honored to be part of your coffee journey! We recognize that buying green coffee can be tricky — contracts, origin differences, different qualities, price swings, the…

With around three to four months left until the start of the new harvest, this Papua New Guinea green coffee origin update comes at an excellent time for Genuine Origin and roasters who are planning their 2022 schedules. Our sister company, Volcafe PNG, shares with us how the country is handling COVID-19 and the recent C-market price fluctuations while bringing…

As the C market rises, so does the price of green coffee. In December 2021, the C-market price for coffee hit a 10-year high – and there’s still room to surge even steeper. As a result, roasters and green coffee buyers now face difficult decisions on mitigating the rising costs. Ultimately, increasing the price of a cup of coffee for…

Demystifying Green Coffee Sourcing from Origin to Roastery As a two hundred year old, traditional supply chain company, Volcafe had no public face. However, its business was based on hundreds of thousands of face-to-face relationships. At origins around the world, Volcafe field teams worked with vast networks of farmers, in order to source coffee and make coffee farming sustainable. With…

Opening a coffee roasting business is exciting — you get to experiment with different roast profiles to create your own coffee flavors, and you have complete control over the green coffee you want to work with. If you’ve ever fallen in love with an origin or producing region and wanted to share their coffee with the world, as a roaster,…

Few coffee-producing countries go the extra mile to protect their agricultural workforce like Costa Rica does. After a violent civil war in 1948, the newly-formed Constitutional Assembly abolished the military. This move reallocated Costa Rica’s budget to medical care and education, propelling the country into a period of peace and growth to this day. “Costa Rica had a solidified universal…