Although we specialize in making green coffee buying easy, people often ask us how to make coffee taste great once it's roasted. Basically, you choose a brewing method, ensure that the coffee grind size is right, then drink up! That said, there are many different brewing methods and plenty of vessels available, so it ultimately comes down to preference. You…

For most of coffee history, Coffea canephora—better known as Robusta—played second fiddle to Coffea arabica (Arabica coffee), its high-grown cousin. Robusta was largely relegated to the likes of instant coffee and commercial blends, burdened by a reputation for harshness and low quality. But that narrative is shifting. Global coffee production is evolving. So are consumer tastes, roaster preferences, and scientific…

If your coffee tastes off—too bitter, too weak, or just flat—the culprit could be the coffee grind size. The grind size directly affects extraction, flavor, and even the mouthfeel of your brew. Getting the coffee grind size right is essential whether you're brewing at home or running a busy café. Why Your Coffee Grind Size Matters Brewing coffee is a…

This April 2025, the coffee world descended on Houston, Texas, in a caffeine-fueled storm of excitement and indulgence to attend Coffee EXPO. Over 17,000 attendees from 85 countries got an exclusive look at new tech, rare coffees, and the chance to meet anyone and everyone in the coffee business. Seriously, if you can dream it, it was there. If you’ve…

Tariffs on Coffee: A Guide for Roasters, Retailers, and Curious Consumers In early April 2025, U.S. coffee importers received a rude awakening: for the first time in recent memory, we were slapped with tariffs on coffee. Specialty importers, roasters, and customers alike have raised big questions—and we’re here to help clarify what’s happening, who it impacts, and what we’re doing…

Are you going to EXPO in Houston this April 25 - 27? We sure are! Be sure to stop by our Booth #1331 and meet the Genuine Origin team. We'll be serving up some of the finest GO coffees, roasted & brewed by incredible roasters. Need a reason to attend? Well, we've got plenty. If you've ever been to EXPO, then you know…

This week the coffee market continued its wild ride, and roasters who’ve been waiting for a steep market decline may be in for a tough lesson. In late February, prices dipped below $3.80. The price drop offered a glimmer of hope to roasters holding out for a strong decline. But, March roared in and prices soared, fueled by concerns over…

The coffee industry is experiencing a perfect storm of market forces, with Arabica prices soaring over $4.00 per pound—a historic high. Severe drought in Brazil, the world’s largest coffee producer, and extreme rains in Vietnam, the second largest, are significantly reducing global supply. Farmers are withholding coffee in response to these conditions, further tightening availability. On top of that, tariffs…

EXPO Houston is right around the corner, happening April 25–27, and it’s the ultimate event for coffee professionals. Whether you’re a seasoned show veteran who has been going for years or you are attending for the first time, there’s no better place to connect, learn, and experience the latest innovations in the coffee world. We caught up with the Genuine…

Adapting to Change in Coffee One of the great challenges in roasting coffee is consistency. But consistency can mean many things—variance from roast to roast, a machine with a mind of its own, the coffee itself, and countless other factors. Coffee is ever-changing. It’s a crop, impacted by weather patterns and subject to good and bad seasons. Even if the…