• SCA Flavor Wheel Detail showing circle of primary flavors

    The SCA Coffee Flavor Wheel is an important training and communication tool. It provides a comprehensive guide to the diverse and intricate world of coffee flavors. At Genuine Origin and in the cupping rooms of our sister companies at origins around the world, the flavor wheel is a colorful reminder of the flavor potential that our coffees can express. This blog…

  • Iced coffee with cream

    How to Make Big Batch Cold Brew Coffee The sun is out. The weather is warm. It’s time to swap out those steaming mugs of filter coffee for a refreshing glass of cold brew on the rocks. Cold brew coffee is one of the easiest beverages to prepare in a big batch for serving summer customers or chugging it all…

  • Honduras coffee producer harvesting cherries with wicker basket and machete

    Honduras is a burgeoning powerhouse in coffee production. Despite past infrastructure and socioeconomic challenges, entrepreneurial producers are racing to improve quality, innovate processing techniques, and cultivate high-profile Honduras coffee. The Honduras coffee industry is shifting, and many changes are in the producers' favor. With its rich volcanic soils, diverse microclimates, and a tradition of meticulous cultivation, Honduras coffee consistently delivers.…

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  • Genuine Origin team members Jay, Jen, Cyndi and Josh at the Genuine Origin booth at Coffee EXPO 2023

    EXPO Houston is right around the corner, happening April 25–27, and it’s the ultimate event for coffee professionals. Whether you’re a seasoned show veteran who has been going for years or you are attending for the first time, there’s no better place to connect, learn, and experience the latest innovations in the coffee world. We caught up with the Genuine…

  • Adapting to Change in Coffee One of the great challenges in roasting coffee is consistency. But consistency can mean many things—variance from roast to roast, a machine with a mind of its own, the coffee itself, and countless other factors. Coffee is ever-changing. It’s a crop, impacted by weather patterns and subject to good and bad seasons. Even if the…

  • Coffee Roaster checking the roast level while roasting coffee

    The coffee market is currently navigating unprecedented price levels, with the C market over $4.00 per pound. This surge is driven primarily by concerns over supply shortages in Brazil and Vietnam, two of the world’s largest coffee-producing countries. While we’ve worked hard to keep our prices stable, Genuine Origin’s pricing follows market trends because we base our costs on replacement…

  • Welcome to EXPO Coffee Event banner

    Coffee Event Calendar | January 2025 January 18-22: Sigep [Rimini, Italy] “Sigep, the world´s leading Italian gelato fair, is stretching its international reach and broadening its horizons towards the pizza universe, an industry which according to the most recent estimates has a global value of over 153 billion dollars. And for the 2025 edition it is giving itself a makeover,…

  • Cargo Ship

    Navigating Coffee Logistics in 2024: Insights from Juan Alvarez, Director of Logistics at Genuine Origin As we dive into 2025, it’s worth reflecting on the logistical challenges that shaped the coffee supply chain in 2024. From infrastructure bottlenecks to weather disruptions, the coffee industry faced an array of obstacles. We sat down with Juan Alvarez, Director of Logistics at Genuine…

  • Roaster putting green coffee into the hopper of their roasting machine

    So, you’re getting into roasting your own coffee? Starting a new hobby like coffee roasting can be exciting, but can easily get overwhelming. With an endless amount of information, products, and opinions available online, it’s easy to feel lost. However, depending on your personality, this can be an exciting adventure of learning, experimenting, and fine-tuning your craft—or a never-ending quest…

  • Coffee roasting checking roast level Img by RyanJLane from Getty Images Signature

    A Curated List of Green Coffee and Roasted Coffee Favorites Rounding up the best coffee beans of 2024 wasn’t easy. At Genuine Origin, we drink A LOT of incredible coffee, and narrowing it down was a challenge. The coffees we list below include not only the standout green coffee beans for sale in our store, but also some of the…

  • SCA Flavor Wheel Detail showing circle of primary flavors

    The SCA Coffee Flavor Wheel is an important training and communication tool. It provides a comprehensive guide to the diverse and intricate world of coffee flavors. At Genuine Origin and in the cupping rooms of our sister companies at origins around the world, the flavor wheel is a colorful reminder of the flavor potential that our coffees can express. This blog…

  • Using an Aeropress to brew an espresso in a coffee shop

    Brew Methods: AeroPress Coffee In our first deep dive into coffee brewing methods, we’re exploring the AeroPress. This flexible, compact coffee brewing device is perfect for both home and travel. At Genuine Origin, we’re big fans of using the AeroPress for our daily filter coffee. Its versatility, ease of use, and accessible price point make it a standout choice. If…

  • Nicaraguan coffee pickers bringing dropping off coffee cherries

    Nicaraguan Coffee Production Coffee plays a monumental role in Nicaragua's history and economy. Since the mid-1850s, the government of Nicaragua has been encouraging the establishment of coffee estates. By the early 1990s, coffee plants had occupied more land than any other crop in the country. Decades of political turbulence severely impacted the coffee trade and Nicaragua has spent recent years…